Drawer 14 · 397 notes · 75 people · 2005–2026

Communication & influence

Writing, storytelling, stakeholder management, and influence

Q:
Answers from Communication & influence notes, cited
SVPG · Marty CaganJan 7, 2009

Getting Past The Gatekeepers

Jan 7, 2009 · 3 min

Marty Cagan argues that the most important thing a product manager can do is get ideas in front of real target users, since that is where real learning happens. He addresses two kinds of gatekeepers who try to stand in…

SVPG · Marty CaganJan 30, 2011

Consensus vs. Collaboration

Jan 30, 2011 · 4 min

Marty Cagan argues that many product companies pride themselves on a 'consensus culture', but in practice this breeds frustration, slowness, risk-aversion and unimpressive products. The root problem, he says, is…

SVPG · Marty CaganApr 22, 2019

Coaching Tools – The Plan

Apr 22, 2019 · 15 min

Marty Cagan continues his coaching series by describing how managers can help product managers close specific skill gaps identified in an earlier assessment. He covers product knowledge (users, data, industry, business…

Lenny’s Newsletter♥ 384

How to become a supermanager with AI

Nov 19, 2024 · 17 min
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Hilary Gridley, a WHOOP product director, argues that AI can help managers become "supermanagers" by scaling their coaching and feedback. She shares five practical strategies, from building custom GPTs that replicate…

Lenny’s Newsletter♥ 199

Positioning

Jan 26, 2021 · 18 min
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April Dunford gives a practical guide to product positioning, using a story about a mispositioned database product to show how context shapes customer assumptions. She argues positioning should be built by starting from…

SVPG · Marty CaganOct 31, 2007

Product Management vs. Engineering

Oct 31, 2007 · 3 min

Cagan argues that a great product comes from pairing a real customer need with a solution that has just become technically possible, which makes the product manager and engineer relationship critical. He frames the two…

SVPG · Marty CaganFeb 28, 2011

Why Traditional Messaging Fails

Feb 28, 2011 · 4 min

Cagan argues that the old model of carefully controlled, consistent product messaging no longer works, because most people first hear about a product from others outside the company's control. Messaging must now engage…

SVPG · Marty CaganMay 11, 2010

An Open Letter To The Design Community

May 11, 2010 · 8 min

Marty Cagan, a consultant who works mainly with CEOs and product leaders, writes an open letter to designers about common mistakes that undermine their impact on products. He argues that designers should be involved…

Lenny’s Newsletter♥ 255

On saying no

May 21, 2024 · 13 min
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Lenny Rachitsky shares how he learned to say no to the constant flow of requests as a solopreneur, arguing that protecting focus on the few things that made you successful is essential. He offers a decision framework…

SVPG · Marty CaganDec 11, 2014

Shared Learning

Dec 11, 2014

Marty Cagan argues that a common and avoidable form of waste in product teams is when one member, often a user researcher, learns something important about customers but the rest of the team doesn't absorb it. Findings…

SVPG · Marty CaganFeb 9, 2010

Knocking Down Walls

Feb 9, 2010

Marty Cagan argues that as startups grow and split into functional groups, walls form between product, technology, marketing and design, with product-technology being the most damaging. Teams loyal to their function…

SVPG · Marty CaganSep 3, 2024

Coaching Feedback

Sep 3, 2024 · 4 min

The article introduces a two-way feedback model that the author credits with changing how she coaches people. It argues that one-way "radical candor" style criticism can demotivate, so feedback should give both parties…

Lenny’s Newsletter♥ 26

Autonomy vs. direction - Issue 35

Jul 21, 2020 · 9 min
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Lenny Rachitsky addresses the tension managers face between incorporating team input and making firm decisions themselves. He argues that managers must often overrule their teams, and offers five strategies to balance…

Product Talk · Teresa TorresApr 7, 2014

The Challenges of Releasing Early and Often

Apr 7, 2014 · 5 min

Teresa Torres recounts a poorly timed home-page redesign that disrupted a live sales demo, and uses it to examine the tension between continuous deployment and the disruption frequent product change causes. She argues…

Lenny’s Newsletter♥ 49

Getting more technical

Sep 21, 2021 · 6 min
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Lenny answers a reader who lacks a technical background and struggles to follow engineers and make trade-off decisions. He lays out a three-step path: learn core concepts like how software systems, APIs, and databases…

SVPG · Marty CaganJan 26, 2010

Regaining Your Product Mojo

Jan 26, 2010 · 5 min

Marty Cagan follows up on his earlier argument that product organizations often degrade into service teams that merely document others' decisions. He offers ten practical moves for reclaiming influence: deep customer…