Lenny’s Podcast76 min
Using behavioral science to improve your product
Kristen Berman · Oct 2, 2022
Key learnings
- Pick an uncomfortably specific behavior to change rather than a vague outcome like 'engagement'; teams should align on the exact…
- Map every step required to perform the target behavior (a behavioral diagnosis) and attach the psychological barriers at each…
- Reduce logistical and cognitive barriers to make desired behaviors easier, since people default to the path of least resistance…