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SVPG · Marty CaganMar 27, 2021

Discovery – Excuses

Mar 27, 2021 · 6 min

Marty Cagan argues that product teams often use a predictable set of excuses to avoid doing real product discovery, and that these excuses usually reflect a misunderstanding of discovery rather than a genuine…

Lenny’s Newsletter · Free post♥ 46

The PM 🤝 Design Partnership

Mar 23, 2021 · 13 min

Katie Dill, a design leader who has worked with hundreds of PMs, offers five practical tips for building a strong product management and design partnership. She argues that PMs and designers share the same goal of…

Lenny’s Newsletter♥ 13

Defending your big bets

Mar 16, 2021 · 6 min
Subscriber post — summary only

Lenny answers a reader's question about keeping support for a long-term 'big bet' project at a large company. His core argument is that steady, visible wins (the 80/20 split of incremental work and high-risk work) earn…

SVPG · Marty CaganMar 10, 2021

Best vs. Rest FAQ

Mar 10, 2021 · 4 min

Marty Cagan answers reader follow-up questions after his previous article on the two product worlds he works in. He points readers to books that explain the cultures and product practices of Apple, Amazon, Google and…

SVPG · Marty CaganMar 4, 2021

The Best vs. The Rest

Mar 4, 2021 · 3 min

Marty Cagan argues there is a wide gap between how the best product companies work and how the majority of companies work, and that many people don't realize how different the two worlds are. He notes that practitioners…

Lenny’s Newsletter · Free post♥ 143

Content-driven growth

Mar 2, 2021 · 21 min

Lenny Rachitsky maps the landscape of content-driven growth into five strategies, then zooms in on editorially generated SEO content (EGSO), where employees create search-optimized material. He profiles Slidebean…

Lenny’s Newsletter♥ 15

Examples of great job postings

Feb 23, 2021 · 5 min
Subscriber post — summary only

Lenny Rachitsky argues that most job postings are dull and that a standout posting is a high-return investment for attracting applicants and strengthening brand. He shares several examples from companies like…

SVPG · Marty CaganFeb 13, 2021

Prototype of the Day

Feb 13, 2021 · 3 min

Marty Cagan describes a common remote-work problem in product discovery: teams drift back into passing static artifacts between product manager, designer, and engineers instead of collaborating closely. His proposed fix…

Lenny’s Newsletter · Free post♥ 119

Becoming a senior Product Manager

Feb 9, 2021 · 11 min

Jackie Bavaro, drawing on research for her book Cracking the PM Career, argues that the hardest career step for many product managers is progressing from entry-level to senior PM, typically taking around three years…

Lenny’s Newsletter♥ 41

How to increase virality

Feb 2, 2021 · 13 min
Subscriber post — summary only

The post answers how to increase a product's virality, first arguing that virality should only be a primary growth engine when the product naturally suits it, versus performance marketing, content, or sales. It defines…

Lenny’s Newsletter♥ 199

Positioning

Jan 26, 2021 · 18 min
Subscriber post — summary only

April Dunford gives a practical guide to product positioning, using a story about a mispositioned database product to show how context shapes customer assumptions. She argues positioning should be built by starting from…

Lenny’s Newsletter♥ 24

Should I become a product manager

Jan 19, 2021 · 6 min
Subscriber post — summary only

Lenny Rachitsky answers a reader weighing a move from software engineering to product management after three years. He describes his own switch and lays out the daily work of PMs across shaping, shipping, and…

SVPG · Marty CaganJan 18, 2021

Deep Thinking

Jan 18, 2021

Marty Cagan argues that the pandemic's reduction in commuting gave many people uninterrupted solo time, such as long walks, that is valuable for deep thinking about hard problems. He describes his own experience writing…

Lenny’s Newsletter♥ 17

Increasing team velocity

Jan 12, 2021 · 4 min
Subscriber post — summary only

Lenny Rachitsky answers a reader's question about team speed by compiling a list of roughly fifteen tactics drawn from founders, his own experience, and community input. The core argument is that velocity matters…

produxlabs.com · Melissa PerriDec 23, 2020

"Dear Melissa" Answers are Live

Dec 23, 2020

Melissa Perri announces the launch of a new podcast, Product Thinking, built around answering questions submitted by the Product Management community. The post previews three example topics: escaping an individual…

SVPG · Marty CaganDec 21, 2020

Lead with Context not Control

Dec 21, 2020 · 3 min

Marty Cagan reviews Reed Hastings' book No Rules Rules and uses Netflix's mantra 'lead with context and not control' to argue for empowering product teams. He recounts Hastings' story of a manager making a seemingly bad…

Lenny’s Newsletter♥ 17

How to run SEO experiments

Dec 15, 2020 · 16 min
Subscriber post — summary only

Brian Ta, a former SEO lead at Airbnb, Strava, and AngelList, explains how to run SEO experiments on sites with thousands of programmatic pages. He argues SEO tests must be bucketed at the page level rather than the…

Lenny’s Newsletter♥ 22

Generating buzz

Dec 8, 2020 · 9 min
Subscriber post — summary only

Lenny Rachitsky argues that launches only get attention when they are genuinely remarkable, something worth talking about. He organizes ten recurring buzz-generating strategies, such as remarkable videos, value…

Lenny’s Newsletter♥ 13

When NOT to run an experiment – Issue 54

Dec 1, 2020 · 7 min
Subscriber post — summary only

The post argues that experiments are usually the right default for product changes, but describes when to skip them. It covers the benefits and downsides of A/B testing, then three cases to ship without testing: when…