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Lenny’s Newsletter♥ 232

A PM’s guide to influence

Oct 1, 2024 · 13 min
Subscriber post — summary only

Jules Walter, a product leader at Google formerly of YouTube and Slack, lays out five tactics for building influence as a PM: gathering intel on how stakeholders decide, framing proposals from their point of view…

Lenny’s Podcast104 min

How marketplaces win: Liquidity, growth levers, quality, and more

Benjamin Lauzier · Sep 29, 2024
Key learnings
  • Before reaching product-market fit, avoid marketplace mechanics and focus on delivering core value to one side of the marketplace.
  • Pick the hardest side to grow, which is usually supply, and find a hack or existing channel to jumpstart it before worrying about…
  • Measure liquidity as the share of intentful demand that converts, and track a market health metric like ETA that predicts it.
SVPG · Marty CaganSep 26, 2024

Is Product Art or Science?

Sep 26, 2024 · 4 min

Marty Cagan argues that product creation is a blend of art and science, though he has long leaned toward the scientific side because of his training. Reading Rick Rubin's book The Creative Act reshaped his view…

Lenny’s Podcast93 min

Lessons in product leadership and AI strategy from Glean, Google, Amazon, and Slack

Tamar Yehoshua · Sep 26, 2024
Key learnings
  • Excel in your current role before chasing the next one; advancement follows demonstrated impact, not just hitting goals or…
  • Evaluate a potential employer's engineering partner before joining, since great ideas that can't be built lead nowhere.
  • Don't assume a company must be well run to succeed; hyper-growth firms often run chaotically, but prioritize companies whose…
Lenny’s Newsletter♥ 175

State of the product job market, part 2

Sep 24, 2024 · 10 min
Subscriber post — summary only

Lenny Rachitsky's follow-up report uses data from TrueUp (new tech job openings) and Live Data Technologies (job changes) to map the state of the product job market. It covers a slow recovery, a tilt toward senior PM…

Lenny’s Podcast159 min

Rethinking SEO in the age of AI

Eli Schwartz · Sep 19, 2024
Key learnings
  • Treat SEO as a product: start by understanding the user's search journey and what they would actually type before investing…
  • Skip SEO if you can't name the specific searches your target user would make; many SaaS products lack a real search journey and…
  • Expect AI answers to absorb top-of-funnel discovery queries, and focus SEO effort on mid-funnel, intent-rich queries where users…
Lenny’s Newsletter · Free post♥ 243

Raising a seed round 101

Sep 17, 2024 · 24 min

Seed fundraising is presented as one of the most high-stakes and confusing parts of a founder's job, and this guide, co-written by two seed investors who have been involved in over 1,000 seed rounds, aims to make it…

Lenny’s Podcast101 min

The things engineers are desperate for PMs to understand

Camille Fournier · Sep 15, 2024
Key learnings
  • Share credit generously with engineers and give them room to present their own technical contributions rather than taking the…
  • Show genuine interest in engineering details, even if you don't need to master them, since dismissing them signals a lack of…
  • Avoid acting as a go-between for engineers and stakeholders; if you keep relaying questions back and forth, connect the people…
Lenny’s Podcast144 min

Land your dream job in today’s market: negotiation tactics, job search councils, and more

Phyl Terry · Sep 12, 2024
Key learnings
  • Join or form a small Job Search Council of six to eight peers who meet regularly, since shared accountability turns job-search…
  • Write a short 'Mnookin two-pager' listing what you want and don't want, then refine it with peers before taking it to the market.
  • Run a listening tour with reverse exit interviews, broader network, and recruiters, asking 'If you were in my shoes, how would…
SVPG · Marty CaganSep 9, 2024

Coaching Founder Mode

Sep 9, 2024 · 11 min

Marty Cagan argues that when companies grow, boards often push founders to hand over leadership to professional managers, but the stronger path is to coach founders into strong product leaders. He contrasts two failure…

Lenny’s Podcast126 min

The original growth hacker reveals his secrets

Sean Ellis · Sep 5, 2024
Key learnings
  • Ask users how they would feel if they could no longer use the product; a high share saying 'very disappointed' is a leading…
  • Survey a random sample of users who have actually experienced the product and used it more than once recently, not just sign-ups…
  • Use the very-disappointed group as a filter: find their primary benefit and the context ('why is this important to you') to craft…
SVPG · Marty CaganSep 3, 2024

Coaching Feedback

Sep 3, 2024 · 4 min

The article introduces a two-way feedback model that the author credits with changing how she coaches people. It argues that one-way "radical candor" style criticism can demotivate, so feedback should give both parties…

SVPG · Marty CaganAug 27, 2024

The Moral Case for the Product Model

Aug 27, 2024 · 6 min

Marty Cagan argues that beyond the business case for the product model, there is a moral case: empowered teams are happier, more fulfilled, and proud of improving customers' lives or society. He notes that organizations…

Lenny’s Podcast105 min

How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)

Nikita Bier · Aug 25, 2024
Key learnings
  • Look for latent demand: when users go through a distorted workaround to get a value, that signal can reveal a product idea with…
  • Target teens for social and communication products, since invitations per user drop roughly 20% per year from age 13 to 18, and…
  • Build a reproducible testing process: Bier argues that the number of shots at bat and how reliably you test ideas matters more…
Lenny’s Podcast115 min

Unorthodox PM wisdom: Automating user insights, unselling job candidates, logging every decision, more

Kevin Yien · Aug 18, 2024
Key learnings
  • Consider entering product management from engineering, design, or sales, since those roles teach you the front-line work a PM…
  • Treat product management as converting a team's potential energy into realized customer value, and only add PMs where that work…
  • Write clearly and compellingly enough that others can act on it; Kevin argues a PM who cannot sell or support their own product…
SVPG · Marty CaganAug 13, 2024

The Product Model in Outsourcing

Aug 13, 2024 · 15 min

Marty Cagan and Josh Kerievsky argue that outsourcing agencies can apply the product model to custom solution work, even though clients often arrive with a fixed solution in mind and fixed-price contracts. The core…

Lenny’s Podcast160 min

Improve strategy, influence, and decision-making by understanding your brain

Evan LaPointe · Aug 11, 2024
Key learnings
  • Send questions to the right mental mode: most people over-rely on fast, recall-based thinking, so deliberately route problems to…
  • Start meetings with priming, stating the context, shared goal, and guiding principles before jumping into decisions; mismatched…
  • Know your own personality and openness level, then be vulnerable with your team about how you naturally react to abstract vision…