X · X post · Go-to-market & sales · Product strategy & vision

To the founder who can suddenly build almost anything Product marketing is about to…

Hiten ShahOct 8, 2026♥ 35
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PublishedOct 8, 2026
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To the founder who can suddenly build almost anything Product marketing is about to matter a lot more. Software has become dramatically cheaper to make. A small team can ship in weeks what used to take a much larger team months. AI can help with research, design, code, support,Hiten Shah on X · Oct 8, 2026

Argues that as building software gets cheaper with AI, product marketing becomes more important for founders.

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